The WWF Women's Championship, which lay dormant since 1995, was reactivated in 1998. The Steve Austin- Vince McMahon feud was one of the longest-running rivalries of the era. The Attitude Era marked the rise of many WWF male singles wrestlers, including "Stone Cold" Steve Austin, The Rock, Triple H, Kane and Mick Foley (in various personas). This era was part of a wider surge in the popularity of professional wrestling in the United States and Canada as television ratings and pay-per-view buy-rates for WWF and its rival promotions saw record highs. WWF's programming, branded as "WWF Attitude" from 1997 to 2002, featured adult-oriented content, which included an increase in the level of depicted violence, profanity and sexual content. It started during the Monday Night Wars, a period in which WWF's Monday Night Raw went head-to-head with World Championship Wrestling's (WCW) Monday Nitro in a battle for Nielsen ratings each week from September 1995 to March 2001. The Attitude Era was a term used by the World Wrestling Federation (WWF, now known as World Wrestling Entertainment or WWE) to describe the company's programming during the late 1990s and early 2000s. World Wrestling Federation (WWF, now WWE) The WWF Attitude logo, used from Novem to
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